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The social program ArGOODaki 2010

For the ninth year ArGOODaki (a play on the Greek word for “Little Bear” – Arkoudaki), the biggest campaign of love and service is providing tangible support for children in need.  The official announcement of the ArGOODaki 2010 program took place on Thursday 18 November 2010 at the Guest House of the “ELPIDA” Association.

Mrs. Marianna V. Vardinoyannis, UNESCO Good Will Ambassador and President of the “ELPIDA” Association of Friends of children with cancer, opened the event with a few introductory remarks and referred to the completion of the “Marianna V. Vardinoyannis – ELPIDA” Ongology Unit for Children which was inaugurated recently and thanked Sakis Rouvas, the Messenger of the “ELPIDA” Association as well as the Goody’s chain for their support.

She was followed by Mr. Sotiris Seimanidis, Managing Director of Goody’s who referred to the extraordinary success of the ArGOODaki 2009 program and expressed the company’s great pleasure at providing practical backing and support to the children and their families.  At the same time Mr. Seimanidis made the commitment that through its ArGOODaki social program, Goody’s will continue providing cheer and putting smiles on the faces children in need.

Mrs. Niki Smyrni, Goody’s Marketing and Corporate Communications Director, gave a brief history of the work of ArGOODaki from 2002 to the present day.  Mrs. Smyrni noted that ArGOODaki has collected a total of 3.4 million Euros and has completed ten entire projects in collaboration with selected institutions.  She also announced that this year the ArGOODaki program is once again collaborating with the “ELPIDA” Association of Friends of children with cancer for the creation of a new and bigger elementary school as well as five creative recreation areas in the Association’s model Guest House.  Referring, in addition, to this year’s communication and promotion program, Mrs. Smyrni stated that as the “ELPIDA” Association’s Messenger, Sakis Rouvas is once again heading the ArGOODaki campaign and playing a leading role by inspiring with his presence the participation of one and all in the realization of this very important goal.

Sakis Rouvas, the Messenger of the “ELPIDA” Association committed himself to supporting the goals of the “ELPIDA” Association with all his might, as he did last year and through the ArGOODaki social program asked for everyone’s dynamic participation to make this unique campaign of service and love the biggest ever.

What is ArGOODaki?
Goody’s ArGOODaki social program is a distinguished institution of social service that has united thousands of Greeks in a campaign of service and tangible love for children in need.  The results of the program are impressive since it has been operating consistently and continually since 2002 and has amassed 3.4 million Euros for the implementation of 10 entire projects in collaboration with selected institutions while it has supported more than 2000 children in need and their families.

For the fifth consecutive year Goody’s has won awards for the extraordinary work it is doing, once again winning first place on the list of companies involved in significant social work, in the Awareness and Social Behavior survey that is carried out each year by the MEDA COMMUNICATION & VPRC companies.