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Trident Senses and Sakis Rouvas support "ELPIDA"

Trident Senses, Greek consumers' favourite gum, wrappe d up its pioneering initiative with the circulation of the new collector's packaging for Trident Senses signed by iconic Greek star Sakis Rouvas.   In a ceremony held on Monday 19 March 2012 at the "Marianna V. Vardinoyannis-ELPIDA" Children's Oncology Unit, Mr. Lefteris Chaloulakos, President and Managing Director of Kraft Foods Hellas , along with Sakis Rouvas, the Messenger of the "ELPIDA" Association, presented Mrs. Marianna V. Vardinoyannis, UNESCO Goodwill Ambassador and President of the "ELPIDA" Association of Friends of Children with Cancer with a check for 150,000 Euros for the "ELPIDA" Association collected from the sales of the collector's packaging.   This amount represents the cornerstone for a new and particularly important initiative – the creation of a "Volunteer Bone Marrow Donors Registry" at the "Marianna V. Vardinoyannis-ELPIDA" Children's Oncology Unit.

The "Volunteer Bone Marrow Donors Registry" which will operate at the "Marianna V. Vardinoyannis-ELPIDA" Children's Oncology Unit constitutes a project of major importance since it answers to the needs of hundreds of sick children.

In the particularly moving ceremony that took place in the presence of the members of the "ELPIDA" Association Board of Directors as well as representatives of the mass media, UNESCO Goodwill Ambassador and President of the "ELPIDA" Association, Mrs. Marianna V. Vardinoyannis warmly thanked Kraft Foods Hellas for Trident's extraordinary contribution and the example of solidarity it set society through the Trident Senses Sakis Rouvas initiative for the creation of such an important project as the "Volunteer Bone Marrow Donors Registry", while also recognizing the decisive contribution made by the Association's Messenger Sakis Rouvas, who is a staunch supporter of sick children and their families.

In his turn and on behalf of Kraft Foods Hellas, Mr. Lefteris Chaloulakos thanked Mrs. Marianna V. Vardinoyannis for the collaboration while committing himself that Kraft Food Hellas will always stand at the side of the Association in word and deed.   Mrs. Marianna V. Vardinoyannis presented Mr.   Lefteris Chaloulakos withan honorary statuette for his and the company's fundamental contribution to the work of the Association.

The high point of the celebration occurred when Mrs. Marianna V. Vardinoyannis presented Sakis Rouvas with an honorary diploma for his long and valuable contribution to the Association as its Messenger of Hope (Elpida).   Sakis Rouvas expressed his gratitude for this great honor and committed himself to continuing to support the goals of the "ELPIDA" Association with all his might, conveying the message of contribution and participation by one and all in the creation of a better world for children.